Unpretty

Worst press release of the week?
Probably.

I assume the mascara is waterproof...

------ Forwarded Message
From: //REDACTED//@thinkpublicrelations.com
Date: Thu, 1 Sep 2005 16:56:50 -0400
To: //REDACTED//
Subject: Attn: Hurricane Katrina Relief Kit e.l.f. Cosmetics


e.l.f. Cosmetics Creates Hurricane Katrina Relief Make-Up Kit
Shipped to Hurricane Victims

NEW YORK – On August 30th, 2005, e.l.f. Cosmetics received an email from one of their customers. She was contacting the company to tell them to put a stop on her order because she had lost everything in Hurricane Katrina. In response, e.l.f. Cosmetics immediately shipped her a package of make-up brushes and cosmetics to her current location.

In an effort to help others affected by this disaster, e.l.f. Cosmetics has created 10,000 special Hurricane Katrina Relief Beauty Kits that include:
pressed powder
shimmering facial whip for the eyes, lips and face
lip moisturizer
lip gloss
mascara

e.l.f. asks the public to help them get in contact with victims of the hurricane. e.l.f. asks these people to call or email the company and provide a location for the relief kits to be shipped.
e.l.f. will be shipping these kits to people directly affected by the hurricane disaster.
e.l.f. Cosmetics will be posting a Relief banner on their website and emailing their current loyal customers incase they have friends or family that have suffered from the hurricane.
e.l.f. will be getting in touch with networks that have contact with hurricane victims, encouraging them to contact e.l.f. and provide a location for the company to deliver their relief kits.
e.l.f. will likewise be contacting local hotels and relief organizations in the affected and safe surrounding areas and will ship e.l.f. relief kits to the designated locations.
Local and national press will be asked to direct people to the e.l.f. website www.eyeslipsface.com so people can receive beauty relief kits.

This is not the first time e.l.f. Cosmetics has tried to help during unfortunate times. e.l.f. Cosmetics supports WIN Against Breast Cancer and The Humane Society of The United States by creating signature products that promote and direct proceeds back to the organizations.

e.l.f. Cosmetics would like to do as much as they can to provide relief to this devastating situation. Thousands of people are without any of their belongings. Although make-up is a secondary need, e.l.f. hopes to get people back on track. This is a small token, but it’s a start. www.eyeslipsface.com

How to contact e.l.f. Cosmetics:

Email: customerservice@eyeslipsface.com

Call: 800.231.4732 x111

PR Contact: //REDACTED// THINK PR


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